Check Out These 4 Reasons Why Your Business Needs Mobile Marketing

In case you weren't familiar with this alarming statistic, it's been shown that we check our mobile phones on average 150 times a day. Sounds about right, wouldn't you say?

That ought to be great news for those of us who've embraced mobile marketing; and not so excellent news for those slow to join the party.

However you cut it, mobile marketing is here to stay. Just in case you need one final push over the cliff towards mobile, listed below are 4 reasons you'll want to implement it as soon as possible.

4 Reasons mobile marketing is a good idea for your small business

  1. Mobile is what your customers are choosing - Mobile use is increasing exponentially, if you can believe that. People are using their mobile devices 23 percent more than they did in the same period of time only a year ago. Not just that, desktop use is in decline: users spend only 2 hours and 12 minutes on them as compared to 2 hours and 51 minutes on their mobile devices.
  2. Mobile shares are golden - It's well known that when our content is shared socially it has the chance to reach a far larger audience than we would have access to ourselves. The even better news is that built into this sharing is a de facto recommendation. Hence, awesome social proof at your mobile doorstep.
  3. People who use mobile are a lot more likely to take action - Statistics are showing that mobile users are extremely likely to act upon their searches. A full 70% of mobile searches lead to an action of some type within the space of only one hour! This usually has to do with the fact that many are in your area seeking what you have, and wish to act on that information.
  4. Mobile messages get opened more - Many more people are likely to deal with instant communication on their mobile devices. For example 98% of text messages are opened within an hour! And furthermore, as more than 90 percent of American adults now possess cell phone and other mobile devices, you have a far greater chance at reaching your audience, whether by text, email or other methods.

We've morphed into a world where many more communications are taking place in a far more compressed time period. Your business needs to be mobile to stay competitive.

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