Steve Jobs was the mastermind and also the face behind Apple. He developed products that changed the world. While his progressive tips definitely played a part in cementing his name in history, it was his marketing skills that rounded everything out. In truth, there are several marketing lessons that small enterprises can take from the late Steve Jobs.
Follow the Right People
In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to learn from the people he was around, he chose advisors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is very important for local businesses to also choose who they follow wisely. There is the chance to follow serious influencers in your industry through social media. Checking up on these people will help you stay abreast on the latest industry happenings. This will likely ensure you will always be one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity requires that their marketing has very few words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl advertisement trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a successful investment that proved that sometimes you really do have to spend money to make money. This isn't to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your merchandise with distasteful marketing.
Some minds are so advanced his or her lessons can cross industry borders. Take Jobs' lessons at face value to make your small business successful.
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