Video SEO - Quick and effective Tactics
We all want to get our videos seen by as many people as possible, and the easiest way to do that is by using what has become known as Video SEO. The truth of the matter is, it's really not all that hard to get first page rankings for your videos if you stick to the basics, and soon be reaping the benefits that a page one ranking in YouTube or Google (or both!) can bring.
So to get going toward making that happen let's have a look at 5 tips that can help you rank your videos better.
5 Essential tips for Video SEO
Making a good video - Good videos are probably the best video SEO you can perform, and the benefits of having a video that is popular are tremendous. Strive to put your best foot forward here, and the rest might take care of itself.
Use specific keywords - You need to do keyword research for your videos just like you would for any other piece of content. Aim for keywords that are getting at least 300 requests a month, and be sure you use them in the title, description, tags and filename, among other places.
Optimize your YouTube listing - Don't forget to take the time to optimize your YouTube listing. This involves making sure your primary keyword is in your title, tags, description and filename. Also, have a 300-500 word description, making sure any link you'd like people to visit is at the beginning.
Encourage and harvest social media - Ranking on both YouTube and Google these days requires that you have some element of social media presence. Encourage shares, embeds, channels subscribes and comments on your videos. These are the types of social signals that the search engines are looking for. Also, you never know who has a huge following that they might refer you to!
Get links - Oftentimes you will not need to do this last step, if you have done the previous ones, but in the case of hard to rank for keywords, you might need to build backlinks to your video. Again, make an effort to do this organically and not artificially, or it could have the opposite effect of what you've wanted.