How to Appeal to Socially-Conscious Consumers
Stay Local in the Business Dealings
Pony Up Bread for Social Responsibility
Wherever your local business is located, there are sure to be events that are devoted to social responsibility. Whether this is a fundraising event for a local team or a Toys-for-Tots drive, you have a prime chance to do something good while earning the socially-responsible consumer. Making charitable donations to these forms of charitable activities in most cases at least get your name in a brochure, and feel comfortable knowing that this little tidbit will appeal to many local consumers.
Adhere With Local Vendors
When you keep with local distributors, you are promoting other businesses inside your local economy. Moreover, you are improving the environment by taking off the need for transporting food and supplies over long distances. Of course, this will do you no good if consumers do not know about it. This is the reason you should market the fact that you only work with local companies, farmers and suppliers.
Get Your Fans Included
One of the highly effective to ensure consumers know that you are a socially-responsible business is to invite them to join you. If you are donating supplies to a local school drive, invite others to take action on social media. If there is a potential charitable event, invite consumers to join you there. This will not only show an attractive view of your company, but it is likely to garner plenty of social media attention as well.
Social responsibility will likely be the answer to future marketing projects. Take the time to get ahead of the curve.