SEO for Content Marketing: The Basics
A lot of people have bought into the erroneous notion that SEO and content marketing are two separate animals. Perhaps that might have been somewhat true back in the day, these days the two are so interwoven as to be thought of concurrently.
What is necessary now is a marriage of sorts between the two. SEO can't exist without content, and content needs SEO to rank as well as it can.
We need to think about how they can complement one another, not jockey for position. Toward that end, let's look at several tips for making sure your content and SEO play nice together!
SEO for Content Marketing - 7 Useful Tips!
Integrate keywords naturally (but with SEO in the back of your mind!) - Long gone are the days of keyword stuffing your way to top rankings, but they still play a vital role. Be sure you use your primary keyword in titles, at the front of your content, and other strategic places.
Still do on-page SEO - It's still extremely important, perhaps more than ever, to make sure things like SEO title tags, Meta data, image tags and H1 tags are constructed properly.
Satisfy searcher intent - These days Google is on a quest to make sure that they are serving the best content to match the query as they can. And that means you now should concentrate on writing entirely on-topic, and not concern yourself with satisfying the search algorithm.
Makes sure your pages are mobile friendly - The world's going mobile, and now over half of all traffic is found on mobile devices. Make it your business to know that your mobile pages are ship-shape!
Use social media - Whether social signals count for much in the search algorithm is a hotly debated topic, but one thing is certain: that's where the people are. Employ social sharing buttons on all your content and you might find some of them!
Utilize visual content - People process images 60,000 times faster than text, so it only makes sense to use as much visual content as you can. It also helps average time on page, which IS a ranking factor.
Use expert wording - The more expertly you speak on a subject, the more favor you'll find in Google's rankings. They are delivering the best, most authoritative content they can come up with, and obviously you want that to be yours!