Learn How Not to Commit These SEO Blunders
It can be hard enough getting your pages ranked well in Google, so to unintentionally (or worse – intentionally) make it harder by committing SEO mistakes that either kick you out or keep you out is a total unforced error, and one to avoid no matter what.
While often these are unintentional blunders, it’s your job to pay attention to these types of things, so as to help your business keep progressing upwards in the search rankings. Failure to do so leads only to bad things, like lost sales, leads, rankings and visitors.
So to help you avoid these expensive and foolish mistakes, let’s have a look at 5 common SEO goofs that can cost you big!
5 SEO Mistakes you don’t want to make!
Lousy on-page SEO work – If your on-page SEO is amiss, Google has difficult time ranking you for anything. Be sure that each page is properly optimized, with title tags, descriptions and images all dealt with and also that your pages aren’t loading slow as molasses, another rank killer.
All the same keywords – The days of keyword manipulation are over, and to intentionally use the same keywords dozens of times is particularly foolish. Keywords are still necessary, but make an effort not to hit visitors over the head with them, and make sure you include relevant verbiage throughout the page as well
Duplicate content – It can be very easy to create duplicate content these days. Tag pages, http and https versions of the same page, and several other tripwires make it easy for Google to discount your pages if they see these.
Bad link profile – If you are in the business of buying links for your sites, your days are numbered as far as rankings in Google are concerned. The algorithm is getting better and better at ferreting out bad links and imposing penalties on the sites that are using them. A word to the wiseâ€¦
Indexability issues – If Google can’t find or read your pages, you may have a problem. (You WILL have a problem!) There are a number of ways this can happen, from broken links to faulty redirects, too much flash and even blocking the search engines entirely. Hopefully this is one you’ll not fall victim to!