Reputation Repair

Repairing your reputation on the Internet may seem difficult and time-consuming but it is certainly not impossible. If your relationship with a customer has turned sour, your main goal should be to fix it. Let’s say one of your customers posted a negative review about your business online: Instead of posting a “snappy” remark back to them, find a polite and humble approach to make the aggravated customer feel better. Try to fix whatever it is that they are unhappy about. This is not only fair to the customer, but it lets others know that you actually care. The worst thing you can do is ignore their comments all together; doing that will tarnish your image even more. If there is a problem with a customer then approach that problem and try to solve it. The customer will feel good and respected that you took the time to try to help. They may even continue to do business with you. In these situations, you should try asking the customer if they could remove or revise their previous comments about you. A lot of them do. However, there are some people who are never satisfied and will stand by their remarks no matter what you do. As long as you tried to help, there’s really nothing more you can do except make sure the issue never arises again. Another strategy you should implement is to build more positive comments about your business online. Simply ask your satisfied customers to go online to rate and review your business. You can even offer incentives such as coupons or discounts to do so. These positive reviews will help overshadow the negative ones over time. Managing your reputation online can be confusing for business owners because they usually don’t know where to begin.  

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