How to Make Sure Your On-Page SEO is Up to Date
As the state of SEO changes frequently it’s incumbent upon us to make sure we are up to date on the current state of affairs in regards to on-page SEO for our sites.
With each passing Google update and new social media initiative, there are always changes coming. In fact, that’s almost all we can really be certain of!
So to ensure that you get off on the right footing as it regards your on-page SEO here are 7 tips you’ll want to make sure receive your full attention.
7 On-Page SEO Tips to Help Your Pages Rank Better
Title Tags and the page META Description – It’s important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will appeal to a visitor.
Utilize your Keywords – the right way! Don’t stuff your pages with them. In fact your primary keyword (the one in the title tag and description) should have a page density of between 1-3%.
Optimize your Image tags – Accurately tagging your image ALT tags will help your images get indexed in Google images, and could bring some direct traffic.
Internal linking – Linking to other useful pages within your own site is a strong signal to Google of not only the page’s importance, but also it’s topic, if you use your keywords wisely.
Get mobile friendly – Mobile now brings more than 50% of all traffic, so it’s not much of a surprise that starting in April 2015 Google will penalize pages that are not mobile friendly in their search results.
Privacy Policy, Contact Us, and Terms of Service – Make sure you have each one of these, and the information there is accurate and up to date. This is also a ranking signal.
Make your pages load fast! – Make sure your pages are loading as fast as possible as this is a signal that Google really looks at. Compress your imagery, and possibly even switch to better hosting if yours doesn’t get your page loaded in less than 4 seconds.