How to capitalize on the new trends in mobile marketing

We've all heard that consumers are making a large switch to doing business on their mobile devices, but what does this mean really? What steps must we take as merchants and vendors to reach the mobile masses as they roam the streets, looking for deals they may devour?

Let's have a quick look at consumer mobile behaviors, and how you can best take advantage to make your products and services available to them.

A quick look at mobile marketing numbers

  • More than 51 percent of all emails are now being opened via a mobile device
  • 74 percent of consumers use their mobile devices to research their shopping before they do it
  • 82 percent of mobile shoppers complete their purchase inside your store, and 26 percent right from their phones!
  • 55 percent of mobile shoppers want to buy within the hour, and 83 percent within a day

Mobile consumers have hastened the buying cycle considerably. In addition, they are increasingly more likely to complete the entire cycle right from the convenience of their mobile device.

Musts for any merchant or advertiser hoping to reach the mobile market

Your audience is now taking the shopping platform with them everywhere they go. It's your job to make sure you are not just present, but able to service their needs just as well as if they were in your store. Below are a few ways to help with that. Make sure you are putting up a fully functional and optimized mobile site. If you've got a shopping app to sit right alongside it, that's a double win. You'll want to be sure the site renders well on all devices and platforms.

Secondly, there are plenty of opportunities now within the mobile ad space. Make use of the large inventories of available ads as well as relatively low prices you'll find there. In addition, be on the lookout for new ways to reach the mobile user. One recent one that's very promising is retargeting via Facebook ads.

Making sure that your business is not just fully optimized for mobile but also up-to-date as to how to use these exciting new toys is your job. After all, this is where the money is, shouldn't you be there too?

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