What is your status when it comes to staying connected with local consumers using Mobile Marketing strategies?Researching your competition is a necessary task in the quest to become the local authority in your niche, but it is equally important for you to analyze where your business currently stands in order to move forward.
Are you currently running a mobile marketing campaign, but not getting results? Or do you want to start, but keep putting it off for one reason or another?
Every business in your local area is in a crucial fight for more customers and profits. Therefore, in order to enjoy increased sales, your company can no longer ignore the profitability of ramping up your mobile efforts. Many business owners pump a lot of muscle in fighting their competitors, while neglecting to take a close look at what they’re doing. Analyzing your mobile status will help you figure out which weaknesses are pulling you down and which strong points can help you win the war.
You need to understand where your past efforts have taken you, as well as what your future has in store based on where you are today. For starters, it is crucial that you take full note of what you’re doing – and not doing - to generate more sales using mobile marketing.
- Is your mobile website user-friendly? Does it load within seconds or take forever to load?
- Does your mobile website have all of the relevant information on it that consumers look for while on the go?
- Does your mobile website come up high in the mobile search engines or is it nowhere to be found when local consumers perform a search for your type of product or service from their mobile devices?
Have you started to build a text marketing list? If so, what are you currently doing with that list? Are you focused on building a trusting relationship or are you spamming them with offers daily and getting high rates of opt-outs? Is your opt-in call-to-action on all of your printed and web marketing materials?
Are you using QR codes as an additional way to increase awareness about your business? Do you have your QR codes on all of your other marketing materials? Are you using them to direct traffic to your mobile website?Do you currently use a mobile app to keep your mobile audience engaged?
As you can see, there’s a lot to consider when it comes to making sure your business is on the right track to beating your local competition with mobile marketing.
If you would like more information about how to fully analyze and improve your mobile marketing campaigns, contact us for a free consultation.