How to Use Mobile Ads in Your Small Business
Mobile is the new frontier in advertising, having a monstrous 27.8 billion more search queries than desktop searches by 2015. Pew Research lets us know that that 74% of smartphone owners use their phone to receive real-time location-based information, such as directions, that is acted upon typically within an hour.
With estimates of 27.8 billion more mobile searches than desktop by 2015, and the fact that some 74 percent of smartphone owners use their phone to get real-time location-based information, such as directions, it is now abundantly clear that mobile is where the people are.
So with all this growth happening, how does a small business use this opportunity to drive customers into their doors? We've outlined several ways your business can profit from mobile ads.
How to use mobile ads in your small business
- Make sure your site is mobile friendly - consider revamping its design now. Ideally move to a responsive design that automatically resizes the screen and provides the optimal user experience for your visitor.
- Optimize for local keywords - This can kill two birds with one stone. Ranking organically to appear on mobile search, in addition to advertising for those terms can give you a double dip. With GPS and Google Maps keen to help its users find you locally, who are you to reject them!
- Look into various ad platforms - There are more and more mobile ad choices these days, and the big dogs are starting to make their presence known as well. Facebook and Google are devoting more and more resources to mobile, and don't neglect looking into platforms like Jumptap, mMedia, Mojiva, and Foursquare.
- Investigate Native Advertising - A term that's getting a lot of play these days is native advertising. This means simply that the ad complements the content on the site it is running on, thereby increasing the chances of consumer interest. This can help keep you more in control of where your ads are showing.
Research firm IBISWorlds tells us that sometime within the next five years, the geolocation in these ad platforms is going to be able to pinpoint consumers as they pass by your place of business, inviting them with ads and coupons. Shouldn't that be your store!
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