One of the most effective ways of accomplishing this is simply responding to commenters on social media. You can accomplish this while also showing that you care by responding to online reviews. A while back, Yelp reported that 1.1 million businesses had claimed their Yelp pages, but there are more than 18 million American businesses.
You Should Not Berate Competition
It seems like making your rivals look bad would be a great thing, but it is important not to do this by being negative. As a substitute, show consumers why your product or service is better. Averting negativity shows people you are willing to stand on your accomplishments rather than the failures of others, and this is a great way to build trust.
Build Actual Partnerships with Customers
Several marketers consider posting to social media an effective way to build relationships with clients. While this does give people a sense of what the company is all about, it is essential to go beyond this and let consumers know that it is real people behind the company profile.
One simple way of doing this is giving an answer to comments and questions on social media. An alternate way to do this, while also showing that you really care, is to respond to online reviews. Yelp once reported that 1.1 million business pages had been claimed on their site, yet there are over 18 million companies in America.
Without claiming a small business page, it is difficult to respond to reviews, so a large percentage of companies are obviously failing here.
Be Transparent About Blunders
Every business will make mistakes, both in the offline and online worlds. When these happen, it is essential to own up to them. Whether you have a single negative review online or an idiotic server garnered negative media attention for the company, simply make sure you recognize the error and explain what is being done to make sure it never happens again.
Building trust is crucial in any relationship. Make sure your local company has a chance at success by not forgetting this.