How to Write Persuasive Copy
If you hope to sell anything to anyone on the internet then it is imperative that you learn how to craft persuasive copy. Not tough you say? Perhaps until you've tried it once or twice. You then start to understand why top copywriters get paid top dollar. You don't need to throw in the towel just yet, however. You can discover basic elements of copywriting and persuasion to help your copy do what you want it to, and best of all, they can be learned!
4 Essential steps to persuasive copy
- Make it easier to scan - We all know that writing for the Web has become an exercise in who can make the most readable and scannable copy. Some ways to be sure that your copy is consumed by the fast-wandering web surfer are to utilize tactics like using plenty of white space, bullet points, sub-headlines, bolding and color, and compelling images.
- Write conversationally - Write as if you're talking with a friend. No one wants a lecture. So regardless of the subject, and how technical it could appear, be sure you write as you talk. It truly helps in building the trust you are seeking to build with your reader, especially if you are hoping to urge them to buy anything eventually.
- Structure for your end result - We all like to be told stories, and you can use this to your advantage almost every time. We process information most efficiently when the content is offered in a narrative stream, so don't be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which would be to get the reader to take whatever action you're requesting.
- Be certain to use a call to action - Don't be bashful about employing a strong call to action in your writing. Frequently this element is either missing entirely or so obscure that it may as well be! The fact is that if this is the situation, you're likely disappointing and in all probability confusing the reader. Never write anything without having a strong call to action!