5 Awesome Tips for Content Promotion
As you are probably aware, millions of new pieces of content hit the Web every single day, and the chances of people rushing to yours just because it's wonderful are slim to none.
That's where a content promotion plan for every piece of content you create comes into play. Getting your content out in front of people who are actually looking for it will pay large dividends!
So before you run screaming into the might because you don't know how to accomplish this, let's look at 5 simple ways you can cheaply and effectively get your content promoted.
5 Great ways to promote your new content
Make visual content - Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual mob, and love to look at new things!
Let your list know about it - Many top content providers make tactical use of their list to announce new content, and drive traffic there via email. It's an easy way to communicate in a non-salesy way to your subscribers, and can result in shares and traffic.
Document sharing sites - Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, anticipate seeing a lot of traffic coming from sites such as these.
Utilize social media - Without question you should promote your new content via your social media channels. Much like notice by email, simply announce and invite visitors to visit, share and like. You may find someone with loads of followers and fans passes this on to their peeps as well!
Paid advertising - There are times when it makes sense to spend money to advertise a pierce of content, especially if you are trying to create a buzz about a new product or service. Luckily for us there are relatively inexpensive ways to do this, via outlets like Facebook Ads, Promoted Tweets, and sponsored content sites like Outbrain.