Using Google Local to Find More Customers!

Although it’s been a couple of months since Google merged with Google Places to become Google Local, there was some confusion as to just what this new entity would become. Not any longer. One shining example of what is possible for small business is the Google business page for They have employed all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Companies are waking up to the enormous opportunity that lies within Google Local and are finding excellent ways to use it for finding buyers and prospects.

So let’s look at some of the best ways your small business can leverage this platform.

  • Be sure your Google Local page stands out – The first and probably most important task is to be sure that your page is entirely completed. Fill out all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, have a ton of images, as this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and products.
  • Use the search function to prospect – Using Google to search for prospects and hook up with potential customers is incredibly easy! The search bar at the top of your Google page can help you find folks that are discussing your niche or company. Add them to your Circles and start the connection process!
  • Engage with potential buyers by creating offers – A great way to leverage your Google Local page is to create appealing offers and coupons that can be accessed directly from that page. This is a terrific method to convert Google visits to onsite purchases.
  • Use Google Hangouts to spread the word – There are numerous ways to use this awesome tool to boost your small business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and even your own show. Google records these, sends you the file, that you can then upload to YouTube if you wish. Begin to see the possibilities?

I hope you’re realizing the potential of what Google along with Google Local, YouTube and the rest of the Google suite can do for your business. Get started on Google Local today!