See How to Rank Your Webpages Highly in Google
Securing the top spot in the Google search results is a worthy goal, one that can certainly bring a ton of traffic to your pages. It's said the top spot can garner as much as 44% of the search traffic for a particular keyword.
Now obviously we know that it's definately not free, as it takes time and effort to make this happen. Nevertheless, securing a top spot on Page One can go a long way toward making your business more successful.
Let's have a quick look at 15 of the more than 200 ranking factors needed to rank well in Google.
15 Important Ranking Factors
- Make sure your primary keyword is incorporated in the title tag - Google looks hard at this to discover your page is targeting.
- Lengthen your content - Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
- Faster page loading - The quicker your page loads the better. In today's internet people just won't wait on you.
- Primary keyword in your page URL - Another factor to help determine relevance and page intent.
- Use visual content - Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.
- Be sure to link to authority sites - Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
- Cultivate domain Trust - Google is high on ranking sites that are trusted. Developing Trustrank should be a top priority.
- Have clear Terms of service and Privacy Policies - A clear ranking factor, Google would like to see that you are concerned about these things.
- Links in the body of your text - Links in the body text count for more, and are very useful for site navigation in a relevant context.
- Build a natural link profile - Make sure you try and get links form reputable and relevant sources, and avoid buying links.
- Social signals - We live in a social world, and if your site is not being discussed or otherwise shared on social media, it's a sign that nobody really cares, and hence neither will Google!
- Make it relevant! - Google loves to see relevance in all its forms on your site, from content to backlinks.
- Too many ads - Pile on the ads, especially on your home page above the fold, and expect to be banished to the outer limits of the search results.
- The age of your domain - Realize that older domains that have been around awhile are given more trust by Google.
- Post fresh content regularly - The Googlebot is partial to finding new content they can rank. Feed it regularly.