See How to Rank Your Webpages Highly in Google

Securing the top spot in the Google search results is a worthy goal, one that can certainly bring a ton of traffic to your pages. It’s said the top spot can garner as much as 44% of the search traffic for a particular keyword.

Now obviously we know that it’s definately not free, as it takes time and effort to make this happen. Nevertheless, securing a top spot on Page One can go a long way toward making your business more successful.

Let’s have a quick look at 15 of the more than 200 ranking factors needed to rank well in Google.

15 Important Ranking Factors

  1. Make sure your primary keyword is incorporated in the title tag – Google looks hard at this to discover your page is targeting.
  2. Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.
  3. Faster page loading – The quicker your page loads the better. In today’s internet people just won’t wait on you.
  4. Primary keyword in your page URL – Another factor to help determine relevance and page intent.
  5. Use visual content – Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.
  6. Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.
  7. Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a top priority.
  8. Have clear Terms of service and Privacy Policies – A clear ranking factor, Google would like to see that you are concerned about these things.
  9. Links in the body of your text – Links in the body text count for more, and are very useful for site navigation in a relevant context.
  10. Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.
  11. Social signals – We live in a social world, and if your site is not being discussed or otherwise shared on social media, it’s a sign that nobody really cares, and hence neither will Google!
  12. Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.
  13. Too many ads – Pile on the ads, especially on your home page above the fold, and expect to be banished to the outer limits of the search results.
  14. The age of your domain – Realize that older domains that have been around awhile are given more trust by Google.
  15. Post fresh content regularly – The Googlebot is partial to finding new content they can rank. Feed it regularly.