How to Build Traffic to Your Blog
If you’ve started a blog for your small business you know the worst thing that can happen is that no one reads it. I mean, that sorta defeats the purpose, am I right?
Done correctly, a business blog will have a multi-faceted benefit to your business. It can not just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Yet if this is taken up haphazardly, or worse yet, indifferently, you’re going to be preaching to the choir, and wondering why you started this dang blog in the first place.
One the best ways to start building a blog audience is through the use of paid ads. This doesn’t have to cost you an arm and a leg, and it can bring about great results if you give it a little time. Here are 5 recommendations for buying that traffic.
5 Places to buy paid ads for your blog
Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of placing your content on major sites with massive readership you might not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads – If you haven’t begun using Facebook ads yet, you are definitely missing the boat. The most robust ad targeting available on the Web allows you to precisely target your ads, and get in front of precisely who you want to see to your pages!
Google Adwords – The granddaddy of paid ads is still kicking, and can be useful mainly for their vast reach in online advertising. Care should be taken here not to get taken to the cleaners, however.
LinkedIn Sponsored Updates – If you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one fits, don’t hold back!
Pinterest Promoted Pins – While still asking you to get on a waiting list, once you’re in you will find a lot of engaged people who love to interact. The demographic of Pinterest is primarily female, so if your product or service is visual and applies to women, go for it!