Content Marketing

Make Your Content Marketing Work for You!

Content marketing is all the rage these days, and for good reason. Done correctly, it can deliver large amounts of links, traffic and the resulting authority and rankings that go together with those. Even so many small businesses find themselves in the unenviable position of having an abundance of great ways to market, and not nearly enough time or resources to make them happen.

In order to steer clear of that dread prospect, let's check out five ways you can make your content marketing deliver what you're looking for.

Five tips for content marketing in your small business

Here are five essential elements for having your content marketing deliver on all of the promises it contains for your small business.

Know your strategy - Create a working plan that takes into account all of the various forms your content marketing will take. This can mean textual content, as in blog posts, ebooks and more. Video, infographics, podcasts and other forms could even be part of your strategy. Know your goals and time frames for this plan and make this a flexible strategy, able to adjust as necessity and data requires.

Form your budget - This type of marketing will cost real money. Make sure you have accounted for the costs of hours spent, and outsourcing before starting.

Delegate the work - Someone needs to carry this out, and unless you already have this talent on staff, you need to find the writers, videographers and graphics people necessary to complete your plan. Be sure to allow enough time for this, as there will be missteps as you go along.

Set up tracking - It's very important to make sure to set up tracking so you know what is working and what isn't. In most cases, Google Analytics is fine for this purpose, though there are better paid resources available.

Do it again - Content marketing is not a one off proposal. To keep up high rankings, authority and traffic, a constant flow of content is needed through your pipeline. After a little while, you will be able to mine the data you are receiving from your efforts, and tailor your content for greater results!

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