Do Better in Google by Giving It What It Wants!
We all want our web pages to rank well, and many times we think that simply putting up a wealth of great content should do the trick, but we're here to let you know that there is a bit more to the recipe than just adding words and images.
Draw back the curtain and you'll find that Google is especially concerned with a number of geeky factors. Get these wrong, and you'll end up scratching your head wondering why all your superb content isn't being ranked well.
Let's have a look at a 5 ways you can better optimize your pages to be more Google-friendly.
5 Tips for optimizing the technical side of your web pages
Page speed - You may have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Therefore it should come as no surprise that Google will not rank your site well if it loads slowly, as people will look at this as a poor user experience, or perhaps not go there at all!
Internal links - Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages within and outside of the site. And also this plays a role in passing Pagerank. Also, don't make the mistake of having multiple navigation menus. Use one, together with a sitemap and a link back to your home page from each page.
Make sure you are Schema compliant - Schema.org is the web language markup that Google, Yahoo and Bing have agreed to use in order to better see what your pages are about. This is one you'll need a webmaster for.
Employ expected HTML - The traditional HTML elements that are used to determine what your pages are saying should be in place. Examples of these would be items like H1-4 tags, image alt tags, site descriptions and a few others.
Proper use of keywords - Utilizing your keywords throughout your page in the places Google wants to see them such as in title tags, page URLs, post and page titles together with other tags and textual content will go a long way toward helping you rank for your chosen phrases.