Green Marketing

Paint your business green!

Earth day is upon us again, and it’s an excellent time to consider how Green Marketing can be a practical way to capture the fancy of environmentally conscious consumers. This is not only a smart way to conserve our precious natural resources, but it has become a hot political and social topic in our communities. The most obvious reason to embrace Green marketing would be to manage our available resources with an eye toward good stewardship. Nonetheless, you would be smart to keep your business’s public image in mind as well, because the image it projects is often a deciding factor for many people these days. Many will opt for an eco-friendly choice over another company that doesn’t practice Green marketing on principle alone.

How can you attract socially conscious consumers?

Don’t be shy about promoting that your business is adopting a green marketing initiative. Using the media is an important way for many companies to emphasize their green practices, while enhancing their public images and generating positive reputation. According to a report by D S Simon Productions, "media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook". See about developing “green teams” in your company that can get employees fired up to do their part as well. This can help brand your business as one that really cares about conservation and green marketing. Seek out organizations like EarthShare to help with this.

How Arya Cleaners went green and it paid off!

A dry cleaning service in Chula Vista Ca, Arya Cleaners took steps like swapping their natural gas burning water heaters with technology that transfers heat from the boiler to the laundry machines, replacing their company vehicle with a fuel efficient clean burning delivery van, and by using wet-cleaning technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%.

This lead to Arya Cleaners being named a Small Business Excellence Award Winner, being a Certified Chula Vista Clean Business, and gaining the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has got it. Branding themselves as an eco-friendly business in a business where there are few who are doing so made a big difference. Take steps to embrace green marketing today, and find out if it doesn’t have a positive impact on your bottom line!

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