Best Of Both Worlds

Best of Both Worlds: Mixing Online and Offline Marketing and advertising

You have seen plenty of calls to action on blogs and marketing videos. As it so happens, though, these calls attract customers both on and offline. Whatever your offline marketing plan entails, be it billboards or television advertising, invite people to visit your website or social media. You have got to present an incentive for them to do so, but you will gain customers from this approach.

Create Offline Events, Promote Them Online

Creating and hosting a gathering is a fast way to get new business in the door. Regardless if you are offering a free class or simply hosting a networking event for local business professionals, the added name recognition will certainly be beneficial.

You have to do more promotion, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” announce the event on all of your social media, make use of blogs to let people know how to prepare and even drop a few dollars on promoting the big event via social media.

Get Word-of-Mouth to the Online World

Many companies get a ton of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron conversing with one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Completely happy customers are a very good tool both on and offline.

Use Calls to Action Offline to push Traffic Online

Calls to action tend to be linked to online videos and blogs. The simple truth is, these calls work with offline old fashioned marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Naturally, a pinch of incentive in these calls goes quite some distance, but it is worth it to gain new customers.

No advertising campaign proves productive with one approach. For that reason, you need to utilize marketing both on and offline to garner success.

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Adding Online and Offline Marketing for Good results

Make the most of Offline Calls to Action to bring in Online Followers

Come up with Offline Events, Promote Them Online

Creating and hosting a celebration is a quick way to get new clients in the door. Whether you’re offering a free class or simply hosting a networking event for local contractors, the additional name recognition will certainly be worthwhile.

You must do more advertising and marketing, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” publicize the event on all of your social media, utilize blogs to let individuals know how to prepare and even drop a few dollars on promoting the event via social media.

Carry Word-of-Mouth to the Online Domain

Many businesses get tons of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Thrilled people are a powerful tool both on and offline.

Use Calls to Action Offline to get Traffic Online

Calls to action are frequently related to online videos and blogs. In truth, these calls work with offline conventional marketing too. From TV commercials to billboards, tell people to go to your social media pages or website. Certainly, a pinch of incentive in these calls goes quite a distance, but it is worth it in order to gain new customers.

No advertising campaign proves successful with one technique. Due to this, you need to use marketing both on and offline to garner success.

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Socially Conscious Customers

How to Appeal to Socially-Conscious Consumers

Stay Local in the Business Dealings

Pony Up Bread for Social Responsibility

Wherever your local business is located, there are sure to be events that are devoted to social responsibility. Whether this is a fundraising event for a local team or a Toys-for-Tots drive, you have a prime chance to do something good while earning the socially-responsible consumer. Making charitable donations to these forms of charitable activities in most cases at least get your name in a brochure, and feel comfortable knowing that this little tidbit will appeal to many local consumers.

Adhere With Local Vendors

When you keep with local distributors, you are promoting other businesses inside your local economy. Moreover, you are improving the environment by taking off the need for transporting food and supplies over long distances. Of course, this will do you no good if consumers do not know about it. This is the reason you should market the fact that you only work with local companies, farmers and suppliers.

Get Your Fans Included

One of the highly effective to ensure consumers know that you are a socially-responsible business is to invite them to join you. If you are donating supplies to a local school drive, invite others to take action on social media. If there is a potential charitable event, invite consumers to join you there. This will not only show an attractive view of your company, but it is likely to garner plenty of social media attention as well.

Social responsibility will likely be the answer to future marketing projects. Take the time to get ahead of the curve.

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Social Media Mistakes

Social Media Behaviors that are Injuring Your Business

Forgetting to create Leads

Purchasing Fans or Followers

Buying a social media following is one of the largest faults you could make. While it does supply the impression that a business is very popular, it also leaves behind artificial profiles that will by no means interact with the page. Social media sites judge your posts’ recognition based on how many fans interact with it, and if these paid-for followers are the ones being served your post, there is no doubt there is little potential for your content gaining traction.

Failing to Include Lead Generation

Social media is a fantastic way to communicate with your followers, but it is also even more than that. It is a tool designed to increase your profits. If you are neglecting to generate leads with this tool, it is all but pointless. A full 71% of business-to-business marketers use content marketing to generate leads, so ensure you are creating custom content and sharing it on your own social media sites.

Focusing Only on Item Promotion

The definitive goal of your social media pages is obviously to promote your product or service, but you cannot allow this be fully apparent. Individuals do not want to be marketed at all of the time. In truth, that is a good way to lose followers. Make certain you are posting engaging content much of the time to keep people intrigued. Keep straight item promotion to under 20% of your posts.

Social media can be your greatest weapon or perhaps your worst enemy. Ensure that you stay on its good side by staying away from the previously mentioned common mistakes.

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Marketing Mistakes

Marketing and advertising Blunders That Are Eating Up Your Return

Becoming the Winning Player

Getting Email Lists

The issue with email lists is that most of them simply don’t target your desired demographic. If you run a video game store, for example, what is the point in getting a list where only 25% of the people play games? Because these lists are not often targeted, studies have shown that open rates drop to near-zero as a list becomes more public and used. Even though you might find affordable email lists to purchase, it’s really not a great deal if you are not reaching your target audience.

Paying for Unproven Strategies

New marketing tools are seemingly always coming out, and in many cases, they can prove to be a fantastic asset. The introduction of pay-per-click ads, for instance, was a significant shift in marketing. Unfortunately, lots of the newest marketing strategies are simply full of false hope. When there is no hard evidence that a new method works just yet, it’s advisable that you hold off on investing in it. Wait for large corporations to try out these new methods, and if they end up working well, you will get plenty of time to improve your strategy.

Trimming Your Deficits Too Early

One thing every entrepreneur should know is when to give up on a strategy that isn’t working. Unfortunately, many marketers give up too soon. There are those out there who expect immediate results, and that is just not the way marketing works. Giving up too early on a tactic that would prove effective is just as bad as wasting cash on one that proves unprofitable.

Marketing is one of the places you should avoid cutting corners. Of course, if you are engaged in the previously mentioned strategies, it could be time for a change of course.


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Low Cost Lead Generation

Great Lead Generation Tactics for Shoestring Budgets

Not everyone will abide by the strategies of buying leads, but in reality, they are a sound tactic that can easily prove successful. Even though these lists are not overly expensive, steer clear of going too cheap. The tactic is only worth it if your leads are good quality, and these leads only come from vendors with successful track records.

Don’t Be Scared to Purchase Leads

There are those who look down on lead purchasing, but if you are just getting started or business has stunted, it can be very useful. While these databases are economical, make sure not to go too cheap. You will need to purchase quality leads, and this only comes from companies that have a verified reputation of success.

Search For Referrals

You have already got an excellent lead generation tool available in your existing customers. Research conducted recently discovered that nearly two-thirds of marketing executives think word-of-mouth marketing is the best form of promotion available. If you can get your customers to tell their friends about you, even by offering money off, you can be successful.

Employ Webinars or Instructional Videos

Developing a live webinar can go a long way in generating new leads. You simply need to get the smartest person on the payroll to lead the webinar and promote it well in advance. Of course, this type of lead generation doesn’t work so well for all firms.

After all, how many fishermen will care to see a live webinar on anything a bait-and-tackle shop is putting out there? Fortunately, businesses like this could just create training videos that people organically come across online.

This form of content is an excellent option for getting new eyes on your business, but make certain there is always a sign-up form or call to action listed. This content-based strategy is very effective considering content marketing reduces the cost-per-lead by 13%.

Remarkable marketing tactics do not really need to be expensive. By means of these lead generation recommendations and other economical marketing strategies, you could greatly reduce your marketing funds.


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Your Marketing Budget

Being Profitable While Sticking with Your Marketing Budget

The typical business owner examines their marketing budget as a single entity. This is successful in some instances, but if you break down your allowance into numerous smaller budgets, you might fare better. Figure out how much you will spend on social media alone, especially since it makes up 13 percent of marketing budgets anyway. Then focus on how much you will commit to local ads. If you can target the small things, you might just be able to better keep your marketing budget under control.

Set up Several Budgets

Too many small business owners simply say, “This is how much we have for marketing and advertising, so we can make it work.” While this may be effective, you’ll have better luck by having a large budget and a few smaller ones. Social media makes up 13 percent of most marketing budgets, so look at it by itself. Then figure out how much you want to spend on local ads. Focus on these small parts of the larger picture and you’ll be better able to confine your spending.

Start Off Small

Most businesses interest varying demographics of people. If you are honest with yourself, however, there is a part of the market which is more willing to do business with you. Whether this is young males or professional females, you will need to start by focusing on these individuals.

When taking off, this will continue to be true whether you are doing online or offline marketing. If skilled females are more likely to come in, give attention to them through gender and employment demographics on Facebook. Centering on young males might result in a commercial on a raunchy comedy show.

Focus where you know you can be successful, and then you can expand.

Really Do Not Bet on a Losing Horse

Maybe the largest way to stay within your marketing budget is to know when a certain strategy is not working. If your pay-per-click ads are not bringing in revenue, for instance, either understand why or drop it altogether. You don’t have to waste money on something that is not making you any.

Proper planning is the basis of any successful business. Always do this by having your budget stay where it needs to be.


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SEO 2016

The SEO Practices That Will Drive 2016

Use Your Own Photographs and Images

Utilize Your Images

Images can still get targeted traffic to a website, and this continues to be true even though they are not as vital as they once were. Uploading images is essential for SEO purposes, and you are going to do much better if you use unique images. Hundreds of websites could be using the same photo, but if you present something different, you are going to stick out. Ensure you have this distinct advantage when marketing a business.

It Isn’t About Keywords Anymore

It certainly helps to have specific keywords on a website’s copy to bring in traffic, but it is not quite as important as it used to be. Search engines have progressed, and they now don’t need precise words to tell them what a user is seeking. If someone is attempting to find information on an iPad, for example, Google might return several results based on Apple products and smart devices.

In reality, it is much more about the searcher’s intention. Specific keywords can get them to the website, but if they speedily return to Google, the search engine will think the page is not delivering on what it promises. So get your keywords in where possible, but make sure you are giving people what they want.

Continue Driving at Mobile

In 2014, the time period spent surfing the net on mobile devices outpaced that of desktop computers. Even though some are slower to come around to this fact, it’s not going to change. Your site has to be created with mobile access in mind, and if it isn’t, you are surely going to lose customers over it.

Search engine optimization will not be going anywhere as an invaluable advertising tool. Make sure you are keeping up with it.

Learning Social Networking Success from the Ice Bucket Challenge

Get the Timing Right

Getting Recognized is Half the Battle

People taking part in the Ice Bucket Challenge had the option between dousing themselves or donating to the cause. Though those doing the challenge, per the rules, did not have to donate, their participation guaranteed huge attention that led to many donations. This works for business owners on social media marketing as well. Any interaction, whether it be liking, sharing, commenting, or retweeting, improves the number of people who see your marketing – even if they don’t make a purchase.

The right time is Almost everything

The Ice Bucket Challenge became viral during the summer months of 2014, and this was an excellent time. People had been overwhelmed with unpleasant news ranging from the shooting in Ferguson to Middle East violence, and raising awareness for a good cause was a welcomed distraction. In addition, longer daytime meant people had time in the evening to have fun with the challenge. Timing is also critical for small business advertising. For example, traffic on Facebook spikes midweek between 1pm and 3pm. Posting during these hours is great timing to get your marketing message seen.

Get Big-Name Faces Needed

The Ice Bucket Challenge went viral in part due to celebrities. Everyone from Bill Gates to WWE superstars participated. While these names may be hard for you to pull, it is a beneficial rule to get industry thought leaders engaged. Interact with trusted sources in your marketplace and share great content with them. If it justifies a retweet or share, the interest you will get from this celebrity shout out can be crucial.

Quite a few viral social networking lessons can be taken from the Ice Bucket Challenge. Don’t make the blunder of believing a viral campaign is out of a small business’s reach.


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What Steve Jobs Taught Us About Marketing

Steve Jobs was the mastermind and also the face behind Apple. He developed products that changed the world. While his progressive tips definitely played a part in cementing his name in history, it was his marketing skills that rounded everything out. In truth, there are several marketing lessons that small enterprises can take from the late Steve Jobs.

Follow the Right People

In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to learn from the people he was around, he chose advisors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.

It is very important for local businesses to also choose who they follow wisely. There is the chance to follow serious influencers in your industry through social media. Checking up on these people will help you stay abreast on the latest industry happenings. This will likely ensure you will always be one step ahead of the game.

Images Are More Powerful Than Words

The Apple core value of simplicity requires that their marketing has very few words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.

Do Not Be Afraid to Spend Money

Did you know that Steve Jobs started the Super Bowl advertisement trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a successful investment that proved that sometimes you really do have to spend money to make money. This isn’t to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your merchandise with distasteful marketing.

Some minds are so advanced his or her lessons can cross industry borders. Take Jobs’ lessons at face value to make your small business successful.


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